Wither it’s looking for a new dentist, home repair professional, something to do or an exciting new restaurant to visit, residents of St. Paul, MN are always looking for something. But the big question for those looking to be found is “What good and services are residents looking for” and “How are they finding new businesses and services”. It will come as no surprise to any business owner but the first thing that most people do is take out their phone, or if they are 90, go to their computer, and do a quick Google search.
So, what are people looking for in St. Paul when they do a search?
“St. Paul minnesota” – 18,100/searches per month
“St. Paul minnesota points of interest” – 320/searches per month
“St. Paul mn restaurants” – 590/searches per month
“St. Paul mn jobs” – 210/searches per month
“St. Paul mn newspaper” – 720/searches per month
“St. Paul plumbers” – 170/searches per month
“St. Paul electrician” – 40/searches per month
“St. Paul Dentist” – 590/searches per month
As a business owner how do you position yourself so you can get found? To get some tips we turned to the Big League Search – SEO Agency to get some practical tips that you can take now to increase your exposure to potential customers. Here are some simple steps you can take to make sure that your site is setup to help you succeed in the next phase of business.
- More and more we are living in a mobile world, more than half of all web traffic is from individuals searching on their phone. That’s why its important for your site to be mobile friendly and FAST. Enter your site into the Google PageSpeed Insights tool to find out if there are any glaring issues with your website. Nate Meyer recommends, that the biggest red flags to look at are, is you’re website mobile friendly? If not you need to think about upgrading your website to be mobile responsive. If either your mobile or desktop score is blow 40 you should probabl talk to a professional.
- Establish your brand all over the Internet. You’ve been told again and again that you need to be on social media, while that’s true that isn’t what I’m talking about. There are hundreds of social sites that you can establish your brand on. Beyond the obvious of Yelp, you should also consider creating a page for your business on Manta.com, Vimeo, Tumblr, FourSquare.com, and About.me. Does a search “list of social networks” and find websites that fit your business. All these accounts help establish your brand raise you’re authority and trust.
- Know exactly what people are searching for and optimize your site for those searches. For example, 590 people search for “st paul dentist” but only 50 people search for “dentists in st. paul”, this is valuable information when you are deciding what to use for your Meta Title and Page Title. Advanced research like this can also help you choose the best domain name for your business too. All these factors add up to improving your site’s ability to rank in the search engines.
These are just a few steps that anybody can take to help improve their site, you don’t have to be a search engine optimization master to take action either. As Nate said, imperfect action is better than no action at all. If you want to learn more about SEO we encourage you to follow twitter.com/bigleagueseo on Twitter, they are always posting helpful tips and news in their feed.